We are seeking a skilled and experienced Technical Content Writer with a strong background in SEO and marketing to join our team. In this role, you will be responsible for creating high-quality, engaging content that educates and informs our audience about software products, features, and best practices. Your content will play a crucial role in driving traffic, generating leads, and increasing brand awareness.

Job Description

• Research and understand our target audience, industry trends, and competitor activities to create content that resonates with our readers.
• Produce clear, concise, and engaging content tailored to various stages including articles, blog posts, Guest posts, case studies, newsletters and more.
• Collaborate with subject matter experts, product managers, and other team members to gather information and insights for content creation.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our website.
• Develop and execute content strategies to support marketing campaigns, product launches, and other initiatives.
• Stay up-to-date with Salesforce updates, releases, and best practices to ensure content accuracy and relevance.
• Analyze content performance metrics and user feedback to identify areas for improvement and inform future content strategies.
• Contribute to content planning and editorial calendars to ensure a consistent and cohesive content experience for our audience.
• Maintain brand voice and style guidelines across all content channels to ensure consistency and alignment with our brand values.
• Actively participate in brainstorming sessions and content ideation to generate fresh ideas and innovative approaches.

Requirements:

• Bachelor’s degree in English, Communications, Marketing, or a related field.
• Proven experience as a technical writer, content creator, or similar role, with a focus on software products and solutions.
• Excellent writing and editing skills, with the ability to craft compelling narratives and simplify complex technical concepts for a non-technical audience.
• Strong understanding of SEO principles and best practices, with the ability to optimize content for search engines and drive organic traffic.
• Experience with content management systems (CMS) like WordPress
• Knowledge of digital marketing tactics and strategies, including content marketing, email marketing, and social media.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
• Detail-oriented with a passion for delivering high-quality content that adds value to the reader.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.