Smart Loyalty & e-Purse
Amity Software has a Loyalty and ePurse product for running and managing a loyalty program run by:
- 1. Shopping Malls
- 2. Departmental Store Chains
This product has been designed to:
- Enhance brand image of Shopping Mall or Departmental Store chain.
- Keep shoppers loyal to mall/store by providing enhanced value proposition.
- Enhanced footfall in Mall/Store.
A loyalty program member, who is primarily a shopper, earns the loyalty points at any participating merchant establishment - shop in a Mall or a particular store of the chain - against shopping done by him/her. These points can be redeemed anytime, to make purchases against such points. There is also a provision of an ePurse for each member, in which additional money can be loaded and later used for shopping.
This system includes a module for settlement of accounts, related to loyalty system, with various shops/stores. Further, it provides dedicated websites and Mobile Apps for member shoppers. This system also takes care of cross loyalty - applicable in case of Shopping Malls - where points issued by one shop/store can be redeemed at another shop/store.
The registered shoppers are issued a Loyalty Smart Card or alternatively system can work with QR Code and/or Mobile numbers.
This system is available as an ASP model, where customer does not have to bother about backend hardware servers, database administration, and trained IT professionals. This system runs on Amity Software’s cloud and all backend maintenance activities are taken care of by Amity.
This system is currently field-proven at many Shopping Malls as well as Store chains, including:
- 1. Malls:
- a. Sarit Center, Nairobi
- b. Yaya Center, Nairobi
- 2. Stores:
- a. Chandarana FoodPlus Stores, Kenya
- b. Souk Bazaar, Nairobi